Atari launch the IEO public sale of Atari Token

The new ATRI token is now available on Bitcoin.com for $0.25

Image of an Atari gaming console
The developer of Asteroids and Centipede is now on a mission to conquer the crypto space

Atari announced yesterday the launch of their public token sale. Atari, who are best known for their portfolio of more than 200 games, including Asteroids and Pong, are now focused on creating a blockchain based ecosystem around the Atari brand, with Atari Chain and the Atari wallet.

The ERC-20 Atari token (ATRI) is now available on Bitcoin.com in exchange for BTC, LTC, BCH, ETH and USDT. It will be available at $0.25 per ATRI until the hard cap of $1,000,000 is met, according to a press release by Bitcoin.com.

CEO of Atari Chain, Fred Chesnais, said “The Atari Token team, in collaboration with the bitcoin.com team, have been working tirelessly over these [sic] the course of the last month to bring the Atari Token to the public, we’re extremely pleased to finally be able to share all of our hard work with you. This is only the first step in our journey in creating the token of reference for the interactive entertainment industry.”

The public sale takes the form of an Initial Exchange Offering (IEO), which differs from an Initial Coin Offering (ICO) in that the fundraising is conducted by an exchange instead of by the project team themselves.

Bitcoin.com Exchange CEO, Danish Chaudhry, commented “Atari’s mark on the videogame industry is just the beginning. From announcing this IEO around a month ago till today, the amount of interest gathered was highly significant, paving the way for the future in their respective industry. Atari will now, via the Atari Token, be for sale until the $1,000,000 value has been met, where the token will then be listed on Bitcoin.com Exchange for users to store, access and trade.”

Atari has been steadily developing their token and establishing partnerships with industry leaders including Native Gaming and Arkane Network to integrate ATRI across the digital entertainment ecosystem.

Over the past month, both Atari and Bitcoin.com Exchange have been taking part in marketing activities such as vodcasts, AMAs and social competitions to raise awareness of the Atari Token, with the goal of promoting mass adoption.

Gamers will be able to use Atari Tokens for purchasing games and in-game content as well as facilitating smart contracts. Atari believes their token will be beneficial to other industries too, envisioning it being available worldwide as a means of payment.