Investment Platform eToro Brings Bitcoin to Premier League Football in Landmark Deal
The online investment platform eToro has penned a ground breaking partnership deal with seven premier league football clubs. The deal will see it pay with bitcoin to sponsor these top clubs, whilst also receiving visibility through different marketing channels.
The deal has been in the pipelines for some time but was announced on Tuesday, August 21st. The seven clubs that have agreed to host eToro advertisements include Tottenham Hotspur, Leicester City, Newcastle United, Crystal Palace, Southampton, Brighton & Hove Albion and Cardiff City.
These partnerships are the first step to bringing blockchain technology to football, the UKs most popular sport with an average television audience of 819,000 per match.
Iqbal V. Gandham, UK Managing Director at eToro said:
This move should come as no surprise to those that have seen eToros growth within the cryptocurrency space. Being one of the first to platforms to offer bitcoin and then later ethereum and ripple, it recently announced its intention to open a complete cryptocurrency exchange and wallet service, which opens up a huge market in the US.
Their social approach for users has made eToro a hugely popular platform for retail investors and the multiple assets allow users to diversify into any asset class they want.
David Thomas, Commercial Director, Southampton F.C. said:
Fran Jones, Head of Partnerships, Tottenham Hotspur F.C. said: