Bitcoin ICO News

Why Facebook is Revising its Ban on Cryptocurrency Ads


Facebook was the first major tech company to ban cryptocurrency ads in January just as the craze for virtual assets like bitcoin hit fever pitch.

The social media giant is now reconsidering the move. In a new policy update that took effect June 26, crypto ads will still be allowed, but only from pre-approved advertisers. Ads promoting binary options and initial coin offerings will remain banned.

Facebook is banning crypto adverts

“In the last few months, we’ve looked at the best way to refine this policy – to allow some ads while also working to ensure that they’re safe. So starting June 26, we’ll be updating our policy to allow ads that promote cryptocurrency and related content from pre-approved advertisers. But we’ll continue to prohibit ads that promote binary options and initial coin offerings,” a statement says.

It is not clear what prompted the reversal. What is clear is that the interest in cryptocurrencies remains high despite the downtrend occasioned largely by increased regulatory scrutiny. More likely, Facebook is keen not to lose the huge advertising revenue from the sector.

Improving Regulations

One other thing is  that the regulatory environment has been improving since January. Countries like Japan and South Korea now have some of the clearest regulations.

The Securities and Exchange Commission has also been providing some of the clearest guidelines yet on cryptocurrencies. It recently declared that Bitcoin and Ether are not securities after finding that they were sufficiently decentralised.


Such pronouncements serve to push cryptocurrencies towards greater legitimacy and help usher in more institutional investors who have been sitting on the fence. This can only mean more advertising revenue.

Despite the ban, the company has been experimenting with blockchain, the technology that powers cryptocurrencies. A Coinbase staffer was even brought into the fold to spearhead the project which still remains an internal affair.

Facebook’s initial ban was initially premised on the need to “protect” users from numerous ICO and cryptocurrency scams taking advantage of the huge enthusiasm. Nevertheless, the company received a lot of backlash for the move. Several suits challenging the move were also filed.

Facebook’s ban was followed by similar ones by Twitter and Google. Twitter noted that “this type of content is often associated with deception and fraud, both organic and paid.” However, it said the policy will be modified as the market evolves.

Review Date
Reviewed Item
Why Facebook is Revising its Ban on Cryptocurrency Ads
Author Rating

Leave a Reply

Notify of

Risk Warning: Investing in digital currencies, stocks, shares and other securities, commodities, currencies and other derivative investment products (e.g. contracts for difference (“CFDs”) is speculative and carries a high level of risk. Each investment is unique and involves unique risks.

CFDs and other derivatives are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how an investment works and whether you can afford to take the high risk of losing your money.

Cryptocurrencies can fluctuate widely in prices and are, therefore, not appropriate for all investors. Trading cryptocurrencies is not supervised by any EU regulatory framework. Past performance does not guarantee future results. Any trading history presented is less than 5 years old unless otherwise stated and may not suffice as a basis for investment decisions. Your capital is at risk.

When trading in stocks your capital is at risk.

Past performance is not an indication of future results. Trading history presented is less than 5 years old unless otherwise stated and may not suffice as a basis for investment decisions. Prices may go down as well as up, prices can fluctuate widely, you may be exposed to currency exchange rate fluctuations and you may lose all of or more than the amount you invest. Investing is not suitable for everyone; ensure that you have fully understood the risks and legalities involved. If you are unsure, seek independent financial, legal, tax and/or accounting advice. This website does not provide investment, financial, legal, tax or accounting advice. Some links are affiliate links. For more information please read our full risk warning and disclaimer.